ASA Electronics has come a long way since CEO Tom Irions co-founded the company in 1977. Irions and his business partner, Kelly Rose, started out as the Midwest regional distributors of mobile audio/visual products for Audiovox. Irions and Rose set up shop in Elkhart, Indiana in the middle of a thriving conversion van and recreational vehicle manufacturing market. This gave ASA easy access to their customer base and also afforded us a glimpse into the realities of the market and the customers' needs. The biggest insight Irions gained was that his customers wanted tougher electronics. Consumer-grade televisions and stereos were not cutting it in vehicles meant to drive across the country, into the wilderness and back. More and more, customers were asking for modifications the existing supply chain just couldn't accommodate.